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The basic strategies that are used in offline marketing are also used in Internet marketing today. This is because both depend upon a marketer developing a strategy that will then be used to reach the target market and entice the audience to either subscribe, view a website, click on an advertisement, pay for a service, or make a purchase.
Finding Ways To Drive Traffic
The first step in your Internet marketing strategy should be to find ways in which you can drive traffic to your website or blog. One of the most effective ways in which to do this is via Search Engine Optimization (SEO). This means that the content on your website is written in away that makes the Search Engines believe that your website contains valuable information for visitors who are searching for your specific keywords or phrases.