Increased Search Engine Traffic

Improving the Internet traffic to an Internet website is the primary focus of most Internet marketing strategies. Search engine traffic is the visitors directed from search engine results depends largely on the search engine ranking of the site and how well the web page caters to the needs of the visitors. There are two aspects about Internet traffic that determine the end marketing results:

1. The number of visitors who are brought to the main site or web page where the product, service, or business is featured.
2. The percentage of visitors that convert into paying customers. A higher percentage reflects the fact that the search engine optimization has worked well for the site and the ads are diverting the right type of visitors to a website.

There are two ways of getting Internet traffic to a particular site.